theScore Is Leaving US Market
Published: June 13, 2024
The Canadian online betting operator, theScore Bet, is set to exit the US on July 1. The main reason behind this decision is the company’s desire to focus solely on their Ontario online casino.
TheScore’s parent company, Penn National Gaming, will maintain its presence in the country through the Barstool brand.
Penn National Gaming will focus on Barstool in the States, while its focus in Canada will be on theScore, which has a more substantial presence in this market.
TheScore was among the first licenced online casinos to launch its services in Ontario, following the debut of the provincial market on April 4.
Ever since Penn National Gaming bought theScore, the plan has been to lead with theScore Bet in Canada, while Barstool was meant to focus its efforts on the US.
However, theScore will still continue to develop its own sportsbook technology, which will be used to power the US-facing Barstool brand. Also, the media brand of the Canadian operator will continue to support Barstool.
With the launch of the company’s risk and trading service fast approaching, Penn National Gaming wanted to focus its efforts on Barstool Sportsbook in the US and theScore Bet in Canada.
Speaking about the latest move, Benjie Levy, President and CEO at theScore, said:
This move enables us to maximize the value of both brands through our organic media and gaming approach. The key to our strategy is integrating theScore media app with Barstool Sportsbook in the US, which we’re currently working towards. Bringing together theScore’s powerful sports media platform with Barstool Sportsbook, supported by our in-house technology, will strengthen the overall US product offering and broaden its reach.
TheScore launched its sports betting application in 2005, although the turning point for the company was in 2018, after the US Constitutional Court legalized wagering on sports. That’s when the brand launched an updated sportsbook and a mobile casino.
Penn National Gaming acquired theScore in late 2024. The goal of the deal was to help the company further increase its footprint in North America.