Playtech Expects More Ontario Partnerships in the Future
Published: April 24, 2024
Playtech was one of the operators that went live in Ontario after the province launched the newly regulated online gambling market on April 4. The developer’s online slot and live casino were made available from day one through a number of partnerships.
The gaming company also pointed out its plans to announce more deals in the coming period.
Playtech was already present in Ontario online casinos, as it provided data analytics technology to the provincial Lottery and Gaming Corporation. In January, Playtech confirmed its portfolio of content, including casino, live casino, and poker, would be launched once the newly regulated market went live.
Ontario’s regulated market was launched after nearly two years of preparations. The provincial authorities announced the end of the lottery’s online gambling monopoly in April 2019, while the necessary legislation was adopted a year later. Finally, standards for online gaming and betting were revealed in September 2024.
Playtech ended its 2024 financial year with an adjusted net profit of $152.6 million.
Shimon Akada, Chief Operating Officer at Playtech, said:
This is a significant market in size and a major milestone for Playtech in North America. We are thrilled to have launched with multiple licensees on day one, and we are looking forward to continuing to launch with more of our partners in the coming days. We also expect Ontario to be at the forefront of responsible gambling, where our technology and ability through artificial intelligence to analyze certain player behaviour will be particularly relevant and important.
Playtech was founded in 1999 and is a world-class provider of gambling technology solutions. The company, listed on the London Stock Exchange, employs over 6,000 people across 24 locations worldwide.
It provides high-quality content for live casino, online slots, sports betting, virtual sports, and bingo verticals. The company prides itself on its Playtech One omnichannel platform, exceptional marketing expertise and responsible gaming products.